Monday, August 22, 2011

The Perfect Pairing

Brands everywhere are looking for ways to make you stare at their packaging just a little longer.  Pairing packaging with creative forces such as artists, writers and the consumer themselves, Brands are seeking another way to connect with it's user.

Beer for the Bohemian

This Mexican brand has partnered with the Frida Kahlo estate to launch a Limited Edition Frida Kahlo-themed Bohemia packaging. Featuring the iconic, world renowned Mexican painter, Bohemia hopes to appeal to their art-loving, open minded bohemian users. Also, Frido was known to throw back a Bohemian or two.

Bottled Water Goes Couture 

Since it's inception, Evian has been synonymous with luxury so it comes as no surprise that they're packaging went couture. For the past four years, Evian has introduced a limited edition collection of designer water bottles.  Each bottle purveys that designers image and style.  This year didn't disappoint with Issey Miyake's simplistic and playful design.  I've included the previous three years designed, respectively by Christian Lacroix, Jean Paul Gaultier and Paul Smith.

A cup of coffee for your thoughts?

The new design is meant to work with their existing tagline, "Life is short. Stay awake for it".  Caribou asks their customers what staying awake means to them and voila!  You have a cup that displays America's caffeine induced thought bubble of optimism.