Thursday, October 28, 2010

Baby Carrots | Eat 'Em Like Junk Food | Extreme

Extreme Baby Carrots

We all know baby carrots. The cute little cocktail carrot served at a party next to cuts of broccoli and cherry tomatoes? Perhaps the neglected snack in your kids lunchbox.  No one expected baby carrots to be shot out of a machine gun as bullets into the mouth of a man riding a shopping cart over a cliff ending in a grand explosion!  It's all part of the new 'eat em like junk food' marketing campaign to make carrots a coveted snack.  With three new commercials and "extreme" junk food packaging the goal is to get people to grab them with the same enthusiasm they might a potato chip bag.  Oh, and Baby Carrots? There's an app for that.