Thursday, October 28, 2010
We all know baby carrots. The cute little cocktail carrot served at a party next to cuts of broccoli and cherry tomatoes? Perhaps the neglected snack in your kids lunchbox. No one expected baby carrots to be shot out of a machine gun as bullets into the mouth of a man riding a shopping cart over a cliff ending in a grand explosion! It's all part of the new 'eat em like junk food' marketing campaign to make carrots a coveted snack. With three new commercials and "extreme" junk food packaging the goal is to get people to grab them with the same enthusiasm they might a potato chip bag. Oh, and Baby Carrots? There's an app for that.